ASA APPLAUDS THE EFFORTS OF THE NEW YORK KNICKS
AS THEY HONOR THE MEMBERS OF OUR NATION’S ARMED FORCES
FOR IMMEDIATE RELEASE - January 31, 2011
New York, NY -- The American Sportscasters Association (ASA), which is involved in the Pentagon’s “Warrior & Family Support Program,” wishes to thank the New York Knicks, as well as the San Antonio Spurs and Dallas Mavericks, for their show of support for the men and women of our Armed Forces.
On January 24, the Knicks and Madison Square Garden invited several members of our Armed Forces to the Knicks-Wizards game where they were brought onto the court for a short ceremony which was followed by an on-air interview by Al Trautwig, sportscaster for the MSG Network. In the preceding weeks, the Spurs and Mavericks held similar events to recognize our service men and women.
This falls in line with what the ASA is currently working on in conjunction with the Pentagon and their “Warrior and Family Support Program”- helping war veterans, especially those who have been wounded in battle, and their families, reintegrate back into civilian society. The ASA has designed a national campaign to promote this program.
The ASA, via radio, TV, and field activities, will attempt to educate the public on the trials and tribulations that a veteran, especially a wounded one, goes through as he or she attempts to make the transition back into civilian life and where they might go for help in these matters. The following is an outline of some of the activities in support of this program:
1. IN THE BOOTH -TV & RADIO - Visits to the broadcast booth during a sporting event by Pentagon officials and veterans for an on-air interview.
2. CELEBRATING WOUNDED WARRIORS IN STADIUMS/ARENAS - Veterans are invited to games as guests and honored on the court/field.
3. PSAs FEATURING SPORTSCASTERS, ATHLETES, OR OTHER PUBLIC FIGURES & CELEBRITIES, FOR TV AND/OR RADIO
4. CREATE A WORKSHOP FOR VETERANS TO LEARN HOW TO BECOME A SPORTSCASTER OR OTHER POSITIONS IN THE SPORTS BROADCASTING FIELD
Some of those who have already committed to this program include Dick Enberg, Al McCoy, Bert Sugar, Pat Summerall, Bill Walton and Warner Wolf.